Practical, down-to-earth guides to bring your customers back, stay in touch with them and grow your local business.
A satisfied customer who does not return is not a disappointment: it is a case of being forgotten. Here are the real reasons behind non-loyalty and the concrete levers to bring your customers back.
Read the articleQR code, Apple Wallet, Google Wallet, points or stamps, push notifications: here is how a digital loyalty card actually works, what it changes versus the paper card, and which businesses it is built for.
Read the articlePoints, stamps, tiers, referral, birthday, VIP perks: 10 concrete and varied loyalty programme ideas, to choose from depending on your trade and your customers.
Read the articleStamps or points? The two loyalty systems do not follow the same logic nor suit the same audience. Here is the full comparison and our recommendations by type of business.
Read the articleA loyal customer spends more, comes back more often, and costs you far less to keep than a new one costs to win. Here are the concrete levers that build loyalty — and the mistakes that wreck most programmes.
Read the articleConsent, data collected, customer rights, retention period: the key GDPR principles applied to a loyalty card, explained simply and without jargon.
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